Parma is not, in any way, a pipeline-based CRM. It has no funnel, leads, workflow automation, and nothing else to distract you from what is important – the relationship. Parma CRM is designed to assist you in remembering important details about your long-term relationships using notes.
Modern sales-focused CRMs have developed into complex platforms that assist sales departments in converting leads, closing deals, and calculating commissions. CRMs for sales promote a “sell and forget” culture and are unsuitable for empowering long-term business relationships.
CRM Should Be Built On A Different Set Of Assumptions In The Future:
- Relationships, not sales pipelines, should be the focus. The relationship with the person or organization is the focus and priority.
- It should motivate you to maintain contact with your meaningful relationships.
- Starting should not necessitate an army of consultants. It should be simple to use and user-friendly.
- Relationships do not develop when you are seated in front of a computer. Mobile experiences are more important than desktop experiences.
- It is not limited to the sales department. Other teams with essential business relationships will also use the tool.
Decluttered & Clean Profiles
Keep track of the most essential and current information about your relationships. As a result, everyone on your team can easily find the information they need when conducting business.
Stay In Touch With Reminders
Set the frequency with which you want to communicate with each group. Parma will inform you which relationships require your attention today when the time comes.
Link Your Tasks to Your Relationships
Parma CRM will notify you of any outstanding actions against each account, ensuring you do not miss out on any opportunities. Maintain your promises and foster trust in your relationships.
Your Relationships Will Follow You Wherever You Go
Relationships are not formed in front of a computer. They occur when you travel, attend an event, or meet. The Parma CRM mobile app allows you to access your relationship notes while on the go.
Final Words
Parma is a relationship-centric CRM designed for small businesses looking to establish long-term relationships with their customers and partners.