In today’s search-heavy consumer world, increasing your website’s search rankings through SEO best practices is critical to achieving business success. Many shoppers begin their shopping experience by conducting a Google search. As a business, you want your website to appear at the top of Google searches for the products or services you provide, so that your target market becomes aware of your brand and purchases from you.
Use This SEO Checklist to Improve Your Website’s Search Rankings
Begin With Keyword Research
Even as Google’s search algorithm has become significantly more intelligent over time, it still ranks pages on Google search results based on keywords in webpage titles and content. For example, if you are a digital marketing agency and want to rank for the search terms Google Analytics 4 consulting, Google Ads London, or London SEO, you should create a landing page for each of these services and include relevant keywords in the page title and body content. To conduct in-depth keyword research, use Google Ads Keyword Planner, which generates popular keywords used by online shoppers to search for products or services.
On Your Website, Include both Short-tail And Long-tail Keywords
Short-tail keywords are keyword phrases that are less than three keywords long. For instance, best girl’s toys. Long-tail keywords are keyword phrases that contain more than three keywords. Men’s blue running shoes, for example -Nike. You can rank for both types of search terms by creating pages with short-tail keywords to attract shoppers who aren’t looking for a specific brand or product. For instance, you can create a page called Best Gift Ideas that will appear in Google search results for people who are simply looking for gift ideas and searching for gift ideas online.
Include Schema Markup
Schema markup, which can be found at Schema.org, is a type of microdata. When schema markup is added to a webpage, it generates an enhanced description also known as a rich snippet that appears in search results.
Back in 2011, top search engines such as Google, Yahoo, Bing, and Yandex began collaborating to create Schema.org. In the age of Hummingbird and RankBrain, schema markup is especially important. The quality of a search result is determined by how a search engine interprets the context of a query. A website that lacks context can benefit from schema.
Acquire External Backlinks
A backlink is a link that connects one website to another. If website A links to website B, the link is regarded as a backlink to website B.
More and more high-quality backlinks a website receives, the more trustworthy it appears to Google. The more credible a website appears to Google, the higher it is likely to rank in Google search results. Backlinks can be obtained through PR outreach, guest blogging, or other media strategies.