There are lots of people looking to get into the YouTube world and become a star. The fact that almost anyone with a camera can start their own unique channel gives it great appeal. However, it isn’t as simple as it may seem, you can certainly start your own channel and upload videos, but that doesn’t mean you will get the viewers you want.

What you need is to look at how you market your channel, and how you can get other people to watch your videos.

Your Channel

One of the biggest areas of marketing is your YouTube channel. For a lot of people, this may be the first thing they see when they click on your channel name. It needs to be interesting and tell them what they can expect from your content.

It is why it is important that you have a clear goal about your channel idea, if you don’t have a specific direction, you might end up confusing people.

You also need to make your thumbnails and channel art interesting so that it makes people want to see more. There are many guides on how to make a YouTube thumbnail and applications such as Adobe Spark can give you templates to get you started.

Social Media

Social Media goes arm in arm with YouTube, because the two are usually integrated to a high degree. Your social media presence can give your channel a good start, especially if your videos are of similar interest to your followers.

Don’t be afraid to post the link to your new video more than once. Some people might miss it on their feed the first time around, so posting again places it in front of new people.


There are many groups on platforms like Facebook that are there to support and offer advice to new Youtubers. You can post your new videos to the group for them to see and give you valuable feedback.

Beware of those groups that offer likes for likes; this is not a good way to build your channel and YouTube can penalize people for using them.


If you are struggling to get the viewers you want, why not approach another channel and ask about a collaboration? It is best if there is a common interest between the channels, but it can boost your channel if you appear on someone else’s that is more successful.

It is also a good idea to offer collaborations yourself to those who may be looking for a boost themselves. Not only will it help them, but it will also give you a good standing in the YouTube community.

Making a successful YouTube channel can take a lot of hard work and a long time. However, if you are prepared to put in this work, then you can quickly start to see some good results. Together with the ideas here, you can start to gain a strong following and encourage new YouTubers along the way.