PPC, or pay per click, is a digital advertising model in which an advertiser pays a fixed or auction-based fee each time a user clicks on one of their ads and visits their website. A pay-per-click campaign is designed to “buy visits” to a specific website. The goal is to elicit a specific type of user action, such as registration or purchasing a product.
Important Benefits of PPC – Pay per Click
You are only charged for the visits you receive. In other advertising models, advertisers pay a fee to have their ad displayed but have no guarantee that it is producing results. There is a direct relationship between cost and performance when using pay per click (visits).
You have a wealth of data on the ad’s performance. The pay-per-click platform provides the advertiser with detailed information about the performance of the advertisement, such as the number of impressions, clicks, and conversions.
Possibilities for optimization are excellent. With all of this data, it is very simple to determine whether an ad is working or not and to correct the course in real-time. The best strategy is to create multiple variations of each ad and compare them to see which ones perform the best. This way, you can consistently achieve better results.
Salient Aspects of Pay per Click
The advertisements reach the intended audience. You won’t waste a single click thanks to the numerous segmentation options. The ad will only be shown to the users you want to target. This produces better results because a user who belongs to the target audience is more likely to click. The lower the cost of the ad then the higher would be the percentage of clicks.
You have complete control over your budget. PPC models allow you to set a daily maximum budget, and some allow you to start with as little as one euro. This means they can be tailored to advertisers of all sizes, and you can plan ahead of time how much you will spend on each campaign.
You have complete control over where and when your ad appears. You can show your ads on many different platforms and locations using the pay-per-click model, and you can choose the ones that interest you the most. Some websites also allow you to select the days and times when your ads will appear.