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June 21, 2017

Can Your Business Profit From Happy Apps?

From a marketing perspective, there are two main types of apps. There are apps that are addictive up to the point when you almost can’t do without them. Then, there are apps that you can live without, but you like using them because they entertain you. They make you happy!

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As the name suggests, “Happy Apps” are those ones that make you happy but are not necessarily addictive. Today, we’ll look into how can happy apps influence your business. Can your business profit from them? Let’s get to the details to find out more.

How Happy Apps Influence the Performance of Your Business

Do you normally advertise your business on mobile apps? If yes, you should realize that the emotional state of a prospective customer can significantly affect how they perceive an advertisement.

Namely, it affects how they receive your marketing message. According to study findings, if you are in a negative state emotionally and see a positive message in an advertisement, the disconnect will create a negative feeling about the product or service that’s being advertised.

Conversely, if you are in a positive state, there will be a positive connection with the brand being advertised. This builds a level of trust, which results in a buying action, and did you know that happiness is one of the key drivers of social sharing? Therefore, when a prospective customer is happy, they are more likely to share your message with other app users within their network.

What Are the Examples of Happy Apps?

Firstly, there are apps that help us with our daily lives. One study revealed that they are also the apps that we normally don’t spend so much time with. The study was done with the help of Moment, an app that monitors how people use their mobile devices. You are probably only familiar with apps that monitor IIS.

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These apps were classified as the Most-Happy apps, and they include:

  • Meditation apps
  • Calendars
  • Traffic assistants
  • To-do lists

Other apps that promote happiness among users, but we normally don’t spend a lot of time on them, are communication and entertainment apps. Examples include:

  • Audible
  • Spotify

 Not All Happy Apps are Good for Your Business

There are apps that can make you happy. However, they normally consume considerable amounts of your time. These are apps that connect you to your loved ones or people you personally know. Skype is a good example of such apps.

There is still another group of apps that serve to connect people.  These apps are very good at eating up your time, but fare poorly when it comes to making people happy. These apps include:

  • Instagram
  • Facebook
  • Snapchat

These apps are not good for your business. So, how do you know that a happy app can be beneficial for your business?

You should go for an app that:

  • Adds value to users’ daily lives They include entertainment and weather apps. Such apps are used every day and hence become incorporated into users’ daily activities.
  • Develop connections outside of conventional social media – These apps not only allow users to interact with others in real time but also broaden their scope of thinking.
  • Boost efficiency and creativity – These apps allow people to pursue their creative passions, like photography, writing, filmmaking, etc.

Final Thoughts

There are apps that you can capitalize on by promoting your brand. These are the apps that make people happy but not necessarily addictive. They’re apps that users can do without, but love using them because they make them happy.

 

 

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